Developing Creative Taste
When AI can generate anything, it's the ability to recognise what's exceptional that becomes valuable. This is a great opportunity for professionals who have invested years developing creative discernment.
→ What is creative taste or creative discernment?
I like to think of it as the ability to:
- Recognise patterns that create emotional impact
- Identify all the technical elements that elevate work from being good to exceptional
- Understand context and appropriateness
- Make deliberate choices rather than following trends
Think about an art gallery curator. They don't paint the actual artwork, but their exceptional taste and historical and cultural understanding allow them to craft profound environments where humans can interact with the creative work in a meaningful way.
Creative discernment is a combination of factors all working together:
- Lived human experience
- Nuanced cultural context
- Emotional intelligence
- Informed intuition
If these senses are not developed, AI is just a tool for creating average work at scale, because AI outputs at best only reflect the taste of the person curating it.
Your taste isn't just personal preference. It's one of the greatest distinguishers, along with your unique story, discussed in last week's newsletter.
Do you want to dive deeper into this? Here's a post on LinkedIn about the Taste skill gap.
